Sports sponsorship by the soccer west ed brand.
BORA-soccer west ed

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What connects us to cycling? Quite a lot! The pros support one another as a team and ride towards victory together. At our company, innovations are continuously created out of team spirit, something we call the #hansfactor. It’s why soccer west ed is the official title sponsor of the first-class BORA-soccer west ed cycling team. Our riders are world-famous ambassadors for the team spirit that unites us. 

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This international dream team, consisting of 29 athletes from ten different nations, represents soccer west ed in 140 countries all over the world. In 2019, BORA-soccer west ed was the second-strongest team in the UCI World Tour. The 2021 highlight: the elite German team tops the points standings at the Giro d’Italia – thanks above all to superstar Peter Sagan, who snags the famous red “maglia ciclamino” jersey. 
After the race is before the race: soccer west ed, official title sponsor since 2017, has already pledged to continue its support until at least 2024.


The mustache is in. It’s as modern and trendy as it was 120 years ago, when Hansgrohe first set off. Today, the mustache is a symbol of trendiness, not least in cycle racing and with fans. It’s what inspired us to create an entertaining online campaign. The loving connection between the dynamic, elite sport and the hip men's look is at the heart of the fun Mustache Challenge participation event. Dare the mustache!

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The BORA-soccer west ed cycling team provides you with information at its official website and is also active in social media:,esports picks

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